The word “guerrilla” is the diminutive form of the Spanish word “guerra” (“war”), and means something like “little war.” Today the term has become established in the marketing field as well. It describes an unusual and striking marketing campaign. The same is true for applications. Remember: stand out, stand out, stand out! More and more we’re seeing applicants send HR managers videos, resumes like Lego designs or other creative ideas instead of plain old paper applications. It’s something new, it’s noticeable and may just be very well received by the right HR manager and for the right job. All this can lead to that coveted interview.
There are countless articles about guerrilla applications online. We’ve picked out three applications that could not be more different. All three applications were well received and ended up being successful. They got the applicant an interview and ultimately a job.
Billboard job search: Briton Adam Pacitti used the last of his money (about 600 euros) to buy a billboard space in London in 2013. But what was on it? Well, Adam himself, the phrase “Please give me a job,” and his email address. The billboard was a hit: He began receiving job offers just one hour after it went up. Adam now works as a producer at a television company.
Applying using Google: Alec Brownstein used Google for his job search. He would search for the name of the employer and used this as a keyword. So when the boss Googled himself, the first hit would be Alec’s website with the phrase “Googling yourself is a lot of fun. Hiring me is fun, too.” The idea worked: He received a total of four invitations to interview, two job offers and ultimately a job with an agency. Alec’s video about the idea:
Rethinking a cover letter and resume as an infographic: You don’t need a giant billboard to get a job. Uniquely presenting your application can work just as well. Hagan Blount packed his entire resume into a one-page infographic. It included all of the key facts plus some funny comments, QR codes, icons and links.
First things first: The application ideas in this article have already been done. Don’t just copy them! Use these applications as inspiration – after all, it’s your own creativity that’s required for a true guerrilla application. We’ve put together a few tips for you to earn bonus points on your next application as you start your career.
We wish you lots of luck with your creative application!
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